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We created Indelible Cards for Sheldon Yellen

OK…we didn’t create this company for Mr. Yellen personally, but for men like him.

Last week, Business Insider published a story about a man named Sheldon Yellen, CEO of the property-restoration company BELFOR Holdings, Inc., who hand-writes birthday cards to each of his 9,200 employees as a way to say thank you and show his appreciation. He even travels with a suitcase full of stationery and handwrites notes for thank-yous, anniversaries, and other occasions!

Actually, Mr. Yellen doesn’t just pen thank you notes and birthday cards, but anniversary cards, holiday cards and even writes to his employees’ kids when they are sick. Yellen found that his hard work paid off. Taking the time to write a card to every employee for each and any occasion has created an irreplaceable culture of compassion throughout his company.

According to the article, researchers and career experts claim that the most successful corporate managers are those who cultivate relationships with their employees by saying thank you and offering words of encouragement. At Indelible, we believe this is true for the success of our company and for every relationship in your life as well.

Yellen is a great example of who I aspired to be and what I sought to accomplish when I started Indelible Cards this past year. I spent the last decade of my previous career as a traveling sales rep. I always knew and appreciated the value of sending a card in the mail to friends and family for important occasions, but was often too busy to remember those dates or go to the store for a card… let alone write a card and mail it in a timely manner.

I knew that sending a handwritten card in the mail late was better than never, but that it ultimately wasn’t good enough and wanted a solution to my problem. Plus, there had to be plenty of other busy businessmen out there facing the same dilemma as me, right? If only there was a service that could keep track of those important birthdays, anniversaries, holidays, etc., and send me the makings of a ready-to-mail card in advance, I would never forget to write and send those cards on time. Voila! Indelible Cards was born.

Mr. Yellen’s story is a fresh reminder of the great value in handwriting and sending cards. He is a living testament to the belief behind our brand Indelible and motto, “leave your mark.” Yellen is certainly leaving his mark on many lives, which is something we hope to help each of our clients do, too.


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Mother’s Day

It is almost Mother’s Day, and although the holiday has been extremely commercialized, setting a day aside to heap praise and love on our moms seems like the absolute minimum we can do for the ones who brought us into this world. After all, where would we be without our moms?

Yet for many men, knowing what to give, say, or do for their mothers (or the mother figures in their lives) on this special day can be intimidating, which often times leads to impersonal gifts or possibly nothing except a brief phone call.

Let’s fix that that this year.


The concept of Mother’s Day can be traced all the way back to ancient Greek and Roman festivals, which celebrated their “Mother of Gods.” The early Christian church also celebrated a “Mother Sunday” every year.

But the foundation of what we currently celebrate was started by Anna Jarvis in the early 1900s. Anna wanted to honor her late mother, Ann, who spent much of her life working to unify families after the Civil War.

Anna developed the idea after organizing a special day to remember her mother, and she started the discussion of a national day to celebrate all mothers in the country. The next year, in 1908, her local church celebrated the first official Mother’s Day in the country.

Every year the holiday grew until 1914 when President Woodrow Wilson made it a national holiday. Interestingly, Anna Jarvis eventually spent her efforts trying to end Mother’s Day, as she thought it had become over-commercialized, and she later stated that she was sorry she had ever started Mother’s Day.

If Mother’s Day has become too commercialized, what is at the core of the day that can make it truly memorable for your mom?


Most moms just want to be around their kids on Mother’s Day. They want to reminisce about past stories, remember the times they held their children in their arms, special family trips, and simpler times.

If you have the ability to spend time with your mom on this day, being there for her is the best possible place to start.

Here are a few other options to help your mom get the warm, sentimental feeling she wants:

Handwritten Letter: Phone calls are great, and being there in person is even better, but there is something special about a handwritten note that cannot be replicated in any other form. It will mean so much to her that you took the time to sit down, put pen to paper, and express in a permanent way what she means to you.

Don’t just sign your name to the bottom of a mass-produced card, take the time to express yourself in your own words. Write her the kind of note she will take back out and read to remind herself how much she is loved. If Indelible Cards can make this easier for you, we would love to assist.

Meal: There will be plenty of Mother’s Day brunch and lunch establishments fighting for your hard-earned money, and if that is something that your mom would appreciate and won’t break your bank, then go ahead and make your reservations now. However, there are many other great ways to have a meal with your mom that could be very special.

The first key to a successful meal is to make sure your mom doesn’t do all the work!

Make a meal for her that she loves or cook a meal that reminds you of your childhood and would tap into the sentimental and reminiscing importance of the day. If you have children of your own, involve them in the food preparation and service.

It doesn’t have to cost a lot of money to be memorable.

Gifts: Just like Mother’s Day lunch, gifts can span many different price points. Remember that your mom would never want you to buy her something that you can’t afford. Make sure whatever you get her fits into your budget.

A framed photo of the two of you or the grandkids is always loved. Getting her something that she has always wanted, but would never buy for herself, can be a great route to take.

Don’t be intimidated by Mother’s Day and don’t buy into the commercialization of this important holiday. Simply think of a way to show your mom, or whatever mother figure is in your life, how much you care about and are thankful for her.

Putting a few minutes of thought into the day will go a long way to make it special for the woman who spent her life raising you.

Indelible Cards

Mother's Day Card

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You’ll likely be surprised by this thought…this year I think you should make your anniversary about you.

Granted, that might feel a little less anniversary-ish and a little more narcissistic-ish. But hear me out.

I read a letter recently that stuck with me. Nobel laureate John Steinbeck authored the classic books Grapes of Wrath and East of Eden, but he was also a prolific letter writer. This letter was written in response to his son, Thom, who had written for advice after falling in love for the first time. Steinbeck shared with him some profound fatherly wisdom that has knocked around in my mind ever since.

This part in particular:

“There are several kinds of love. One is a selfish, mean, grasping, egotistical thing which uses love for self-importance. This is the ugly and crippling kind. The other is an outpouring of everything good in you—of kindness and consideration and respect—not only the social respect of manners but the greater respect which is recognition of another person as unique and valuable. The first kind can make you sick and small and weak but the second can release in you strength, and courage and goodness and even wisdom you didn’t know you had.”

Steinbeck didn’t start with a comment or question about Thom’s girl. Not right then, anyway. He began with Thom.

Who knows what Steinbeck had experienced in his own life. What was in the back of his mind as he wrote his reply. But he had, apparently, over the years, learned that love is a fire that starts in our own hearts and must be tended with care. How well we do that shows in how we treat, and even how we perceive, the ones we love.

Essentially Thom had a choice with what he would do with that flame…share love in a way that gave life to himself and to the one he loved, or to burn and to use and to blind.

Love adds passion and intensity to us. And what that intensity brings out from us says a whole lot more about us than it does about the ones we love.

Do we love in a way that sees and speaks the value of the ones we love? When the relationships get hard, do we rise up with the strength, the courage, the goodness, the wisdom that Steinbeck knew love could inspire?

Maybe not, but this is the amazing thing about love. While it brings out what is in us, it also changes us. It inspires what we didn’t know was in us. We can do the hard thing and kind thing and sacrificial thing because we hold this flame in us.

Now think about your significant other. What do YOU see?

Making the question personal to us turns our gazes inward to what we perceive about the ones we love. It is, as Steinbeck wrote to his son, our “recognition of another person as unique and valuable.”

We’ve all seen those soldier homecoming clips (and, oddly enough, simultaneously gotten dust in our eyes). The dad, mom, husband, wife, child looks up, and for a moment, their faces are blank. And then…recognition. The seeing of someone who has significance to you.

And sometimes it’s something even more. Recognition can also assign value that is all our own to a person or idea that we’re observing. We look up and “see” them in a way we haven’t before. Or maybe haven’t for a long time because life just got busy.

Recognizing, in this sense, is one of the most loving things we can do in our relationships. So, stop. Really look at them. And really think about what you love about THEM, the qualities they possess in a way that is uniquely them. And then celebrate! This crazy, wonderful, deep, eccentric, and/or loving human chose you on that special date so many years (or year) ago. You lucky guy.

This anniversary you may be planning dinner out, the perfect gift, or even a trip. All great things. But possibly the most important thing that you can do is allow love to bring out the very best parts of you, and then to share those thoughts. And, like Steinbeck, put pen to paper.

“The object of love is the best and most beautiful. Try to live up to it.”

I think Papa Steinbeck knew a thing or two.


Writing prompts

When I think about this day___many years ago, I think about the look in your eyes when…

You make me want to be stronger and kinder when you…

I like that you love…

Remember when our perfect day had a few imperfect moments…

There are many things that make us perfect for each other, but I might love____about us most.


Let Indelible Cards help with all your card needs!

Anniversary Greeting Card | Indelible Cards


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Arnold Palmer: The King of Letter Writing

It’s Master’s week! For the golf fan, this is the Super Bowl or World Cup of Golf. It means spring has arrived and the best players in the world have converged on Augusta National Golf Course in Georgia to compete for the coveted Green Jacket. Tiger Woods, Jack Nicklaus, Phil Mickelson, Ben Hogan, and Arnold Palmer are all past champions of this storied event. We know that not everyone is a golf fan, but, whether or not you will be sitting in front of the TV watching the drama unfold Sunday afternoon, we believe everyone can appreciate the life and legacy of Arnold Palmer.

Arnold Palmer is considered one of the greatest to ever play the game of golf. He won 62 events on the PGA Tour, seven majors (including four Masters), was the PGA Tour Player of the year in 1960 and 1962, the Sports Illustrated Sportsman of the year, received the Presidential Medal of Freedom, the Congressional Gold Medal, and created a pretty tasty lemonade/iced tea drink!

Off the course Arnold Palmer was known for his charitable work, his business dealings, designing golf courses, and a commitment to his family. One of the main reasons that Indelible Cards loves Arnold Palmer is because he never turned down the opportunity to write a letter.

Arnold Palmer made it a point to write a congratulatory letter to the winner of each PGA Tour event. They weren’t just carbon copy letters with his name signed at the bottom, but were instead personalized and specific notes that showed he genuinely cared and was watching them play the game. He wouldn’t just write to winners on the PGA Tour, but also the LPGA, and even amateur and regional events. He loved golf and wanted to encourage players at all levels.

He would write letters to players when they hit milestones, had disappointments, or just to encourage them as a friend. These letters meant so much to the players. ESPN actually put together a great piece that shows how the letters impacted some of the top players in the world. It goes to show how a simple letter can leave an impression on even the most accomplished individual.

However, Arnold Palmer didn’t just send letters to the biggest names in golf, he also had time for his fans. He made it a point to try to respond to all his fan mail with a letter or autographing a picture. It is actually believed that he has signed his name more than any other athlete in history, an estimate which is in the millions. He understood the potential impact and influence he had as a popular sports figure and used his platform for good.

Our influence and platform may not be as extensive as the one they called “The King,” but we all have people in our lives that we can encourage in tough times and congratulate in success. Such letters and notes will leave a mark. The same can be said for those who look up to you. You might not be receiving fan mail or requests for autographs, but who looks up to you that you can encourage? Maybe your own son or daughter, niece or nephew, colleague, mentee? Send them a letter, it won’t be something you regret.

As always, if we at Indelible Cards can help you in your letter writing journey, we are here for you.

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John Wooden

John Wooden is considered by many to be the greatest coach of all time – not just in college basketball, but in all of sports. It is hard to argue with his stats. As the coach of the UCLA Bruins, he led them to 10 National Championships in 12 years, had four undefeated seasons, and at one point won 88 consecutive games! Those are pretty impressive accomplishments and hard for most any other coach to match.

Beyond winning games, Wooden is known for being a leader who cared deeply about his players’ success both on and off the court. His goal was to develop men of character and would often give his players words of advice, including the following infamous quotes:

“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think of you.”

“If you don’t have time to do it right, when will you have time to do it over?”

“Nothing will work unless you do.”

Wooden went on to create his “Pyramid of Success” – which lists the 25 behaviors he believed created a successful person. The Pyramid is used today by sports teams, non-profit organizations and corporations alike as a means to providing people with the tools needed to excel in one’s job and life. John Wooden truly left a legacy that is matched by few.

The reason we at Indelible Cards appreciate John Wooden is because he believed in the handwritten letter, particularly the love letter, but probably not the type that would typically come to mind. You see, John Wooden actually wrote love letters to his wife after she passed away. On the 21st of every month, Wooden would sit down and write a love letter to Nellie, the only girl he ever dated or kissed. He would seal the envelope and then place it lovingly on the pillow she used to sleep on every night. He did this 300 times, as Nellie died about 25 years prior to his passing in 2010. No one has ever read the letters, but you can imagine the heart and passion that went into writing each note.

We believe that handwritten letters impact and strengthen all kinds of relationships, and that they have an effect on the receiver and writer of the card. When you take the time to put the feelings you have toward someone on paper, you grow in your appreciation of them and the relationship you have built. John Wooden didn’t believe that his wife would actually ever read his letters, but he understood that by remembering and writing to his wife he could hold on to their connection and memories.

Spend time writing letters to those who mean most to you, and you might be surprised how much good it will do.

As always, if Indelible Cards can help make writing your letters easier, we are here to help.

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George Washington

On this President’s Day there are plenty of stories about Presidential letters we could share, as it seems that almost every President of our country believed in the value of the letter. There are even books published on the letters they have written! However, rather than writing about a specific letter, we wanted to focus on the first president of the United States who went to great lengths to preserve and care for his personal letter collection – George Washington.

George Washington is one of the most important figures in the history of our country. He lived an extraordinary life, and helped to set the foundation of America. Much can be learned from how he carried himself and the sacrifices he made for our country. One of the reasons we know so much about his life is from his correspondence through handwritten letters. Love letters to his wife, war letters to Generals, notes to friends and family all give us a glimpse into his mind and life. But this would not be possible if George Washington himself had not gone to great lengths to preserve and keep his collection of letters.

Even before George Washington became a national figure he was going to extraordinary measures to care for his assembly of letters, not only that he received but that he wrote. Many times he would have letters he wrote immediately copied for preservation purposes. Sometimes he would use a machine called a letterpress that would take the wet ink from his letter and make an identical copy. He would then bind the letters in books to keep them organized, protected and easily transferable.

When the war for Independence began, George Washington was concerned for the safety of his letters, so he gave very specific instructions on how to care for his collection to his staff at Mount Vernon. Eventually he had them moved to Philadelphia as he felt they would be safer than on his personal property. Once the war was over he spent time reorganizing his letters even as he prepared to become the first President.

Nothing changed during his Presidency, as he still kept meticulous records and care for his correspondence. Once his second term was over, he returned to Mount Vernon and spent a lot of his free time continuing to organize and preserve his letters. He also developed plans for a building on the property designed to specifically store his letters. Unfortunately, he passed away before the building was completed.

After his death, his wishes to preserve his letters were not followed. His wife Martha was very private and ended up burning their personal correspondence, and only a few letters were preserved. Many of his letters were then given away as gifts or sold for financial gain. Eventually the Library of Congress received what was remaining of the collection, and have safely kept them for our enjoyment and education.

We don’t understand all the reasons as to why George Washington was so detailed in his care and love for his written correspondence, but without it we wouldn’t have the same understanding of his life, the Revolutionary War, and the beginning of our country. We can be thankful today for all the work he put into the safe keep of his handwritten letters.

What letters or correspondence have you saved for safe keeping? We might not have a building full of letters, but notes from those we love should be kept and cherished. Maybe George Washington will inspire you to write more and keep those special cards in a box under your bed.

If Indelible Cards can help make this a reality, we would be happy to help you send more cards.

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Indelible Cards Launches

Indelible Cards

February 5th, 2019

A Cure for Forgetting Important Occasions

Indelible Cards sends you all the greeting cards you will need this year.


Philadelphia, PA: Indelible Cards, a new company based in Philadelphia, recently launched their online solution for never forgetting to send a card on important dates and occasions. Indelible lets users select the greeting cards they need for chosen times of year (Birthday, Anniversary, Mother’s Day, etc) and mails them directly to their front door with stamp included. Subscribers simply log in to the website, enter the events and days for when they need cards, and Indelible takes care of the rest. This new approach changes the way the card industry operates by eliminating the runs to the card aisle and ensuring the timeliness of the giver.

Along with designing a new way to purchase greeting cards, Indelible provides its customers with tips and insights into the handwritten letter. Realizing that the most important part of the card is not mass-produced sayings, but the thoughtful handwritten note, founder and CEO Jeremy Buckley simply states the goal of the company is “to make the most important part of the card, easy.” He notes, “The idea came to mind after years of being late to get cards in the mail to family and friends. Knowing I was probably not the only guy who faced this struggle, I saw an opportunity to fill an unmet gap in the greeting card market.”

In today’s Social Media, disconnected world, Indelible Cards believes that taking a few minutes to sit down and write a note makes a difference to those who receive it, and is valuable to those who write it. Indelible takes away the pain of standing in the card aisle, the embarrassment of forgetting or being late for important dates, and strengthens relationships one handwritten card at a time.

About Indelible Cards: Indelible Cards started in 2018 with the goal of helping men become the gentleman they desire, by delivering scheduled greeting cards and providing tools on how to handwrite letters. Indelible is a small business working to strengthen relationships one card at a time.


Jeremy Buckley


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Valentine’s Day

I think we all cringe a little around Valentine’s Day. The commercialism. The pressure. The false intimacy. Words are abundant…and cheap. We can buy a card, or ten cards, that say the “perfect thing.” But not anything we’d ever actually say.

Understandably, we often swing the other way and avoid participating in the hoopla as much as humanly possible. Restraint feels more authentic than the store-bought, cartoon-like emotionalism all around us.

But I propose an alternative this year. Let’s not ignore the big awkward elephant of February. Let’s embrace it. Or better yet, reclaim it.

Let’s tap into that desire that we all have to connect with the people that mean something to us, in a way that means something to them.

And let’s think…the kind of thinking that is becoming rare as it is increasingly outsourced. There are reasons why your person is “your person.” Tell them. In your words. Let them hear your voice when they open their card this year.

There is an intentionality to a well-thought-out message that rings true, not only to our loved ones, but to ourselves, as well. We need to think these things, to say these things, as much as they need to be heard.

February, with its short days and long nights, invites a slowing down and contemplation as part of the natural rhythm of life. The warmth of home calls us in, and we enter to shed the layers of the day. It’s as if nature knows our need for seasons of stripping away what’s on the surface and reflecting on what we find when we ask the right questions.

This year, take one of those long evenings, get your card and a pen, find a seat by a window, light a candle, and create space for you to think seriously about that person you share your life with.

I think gratitude is always a good place to start. When were you grateful for them this past year? Why?

When did you laugh together? What happened?

When did you need them and find them there?

What hard thing did you walk with them through this year? What good thing?

What do you wish you had done differently for them, with them? What do you plan to do differently this year?

When you think about why you chose to be with them, what comes to mind? What is it about them that draws you to them?

Because the fastest way to the intimacy of connection is truth that is born out of love.

You are the only one that perceives your loved ones as you do, the only one that has the particular experiences with them that you have, the only one that can relate to them what you see when you see them.

Don’t underestimate the value of your voice in your loved ones’ lives.

Be the guy who writes the cards that they keep in a little box in their drawer because the words feel so much like you, and them, and you together.

Leave your mark.

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Peyton Manning

It’s Super Bowl week! For many sports fans, and especially football fans, this is one of the best weeks of the year. The buildup and anticipation for the big game on Sunday night is unlike any other sporting event in America. But the Super Bowl is not just for hardcore football fans, it has become a major social and advertising event, as millions and millions of dollars are spent on 30 second commercials (maybe next year Indelible Cards will have a commercial). There is a reason for almost everyone to turn on the game Sunday night.

At Indelible Cards, one of our favorite all-time players is Peyton Manning. We like Peyton not because we are Colts or Broncos fans, but because he believes in the value of the handwritten letter.

It was Peyton’s mom that instilled in him at a young age the need to sit down and write letters, as she would require them to regularly write thank you notes. As Peyton got older and was being recruited in high school, he was impacted by college coaches who took the time to send him a note. He would try and smear the ink to determine if it was actually the coach writing the letter or just a copy. As he grew into adulthood he continued this personal practice, and left a profound impact on many lives.

Peyton is known to send letters to retiring players and coaches, sharing his appreciation for how they played the game. He would send letters to opposing players who challenged him during the season; to former coaches and teachers thanking them for their impact on his life; to friends, family, and some individuals he met through his charity work.

His writing has been so impactful that Gatorade made a commercial about his letters, and the NFL Network did a story interviewing some players and coaches who received letters from Peyton. What stands out to us is how moved these individuals were by this gift. Some of these people have money, fame, and power, what most want in life. Yet here they are keeping, remembering, and sometimes framing a letter. These letters left an impact on their lives, and it wasn’t necessarily what Peyton wrote them, but the fact that he wrote them. Peyton Manning sat down, thought about these individuals, and then put pen to paper with this thoughts. That has left a mark.

This week as you prepare to watch the Super Bowl, sit down and write a note to someone. It could be a former coach, teacher, or just a friend or family member. Let Peyton inspire you and realize that you can have an impact too by just writing a note.

If we at Indelible Cards can help, please let us know and we will send you the cards you need.

DENVER, CO – JANUARY 24: Peyton Manning (18) of the Denver Broncos waves to the crowd after the game. The Denver Broncos played the New England Patriots in the AFC championship game at Sports Authority Field at Mile High in Denver, CO on January 24, 2016. (Photo by Joe Amon/The Denver Post via Getty Images)